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How Much Does Executive Coaching Cost in London?

How Much Does Executive Coaching Cost in London
January 25, 2025

The question ‘How much does executive coaching cost in London?’ pops up frequently for ambitious professionals looking to sharpen their edge. Additionally, when considering executive coaching in London, the coaching landscape can seem as diverse as London itself.

But here’s the issue: focusing solely on the hourly rate when analysing how much does executive coaching cost in London misses the full picture. While we’ll explore the financial aspects, the more appropriate question is: What kind of return on investment do you want from executive coaching?


To find out more about exactly what executive coaching is before you get started looking at how much does executive coaching cost in London, read our article ‘What is an Executive Coach?’ 

Otherwise, let’s go directly to the numbers.

A Breakdown of Fees for How Much Does Executive Coaching Cost in London

The notion of finding top-tier executive coaching in London for £100 an hour simply isn’t realistic. Executive coaches charging £100 or £150 an hour do exist, but that’s not reflective of the market for high quality. In fact, such a low price point often signals a lack of experience and qualifications, or a coach who isn’t operating at the level that you, as a senior executive, actually need.

When looking at how much does executive coaching cost in London, for most executive coaches in London you can expect to see hourly rates of around £200-300. This represents a solid baseline for coaches with a single coaching qualification and some amount of experience.

Then there is a distinct tier of highly sought-after professionals who command fees in the £350-£500 per hour range. This group offers a significant step up in qualifications, expertise, experience and results. These are coaches who have a proven track record of partnering with senior leaders to deliver exceptional outcomes.

Beyond this, you enter the realm of the ‘international superstars’ – global names like Tony Robbins or John Mattone. These individuals operate on a completely different scale, often charging millions for a handful of sessions a year, exclusively serving individual sessions for an ultra-elite clientele of celebrities, high-profile athletes or billionaires. Although it is possible to join in their public events or buy packages of standardised online courses and so on, their one-on-one services are not available to the vast majority of executives.

It is important to understand that hourly rates are often just the starting point. Most executive coaching engagements are structured as packages of sessions, not individual hourly bookings. A coach might quote a minimum fee of £600, for example, which could equate to a two-hour session, or only offer a larger, multi-session program. Always clarify what you’re getting for your money – is it a set number of sessions, ongoing support, or access to additional resources?


To learn about how tailored coaching compares to standardised coaching programs, read our article ‘Compare Executive Coaching Programs with Tailored Coaching’

Take a look at the different executive coaching program options in our article ‘Executive Coaching Programs’.

Read about the different types of executive coaching firms in our article ‘Executive Coaching Companies’.

The Power of Return on Investment

When considering the financial cost of advancing your career it is natural to wonder, ‘Is executive coaching worth it?’

Here’s the most critical insight when considering how much does executive coaching cost in London: the hourly price is secondary to the return on investment.

Would you rather pay £200 an hour for a coach who offers vague promises and delivers little progress despite many sessions, or £400 an hour for someone who consistently delivers exceptional outcomes and truly transforms your career in a short time frame?

When viewed in this way, the choice becomes clear.

A genuinely impactful, advanced executive coach doesn’t just ‘chat’ with you; they equip you with practical strategies and tools that yield tangible results. They provide you with new ideas, practical solutions and refreshing perspectives. They drive pragmatic action that exponentially boosts your performance.

How Much Does Executive Coaching Cost in London?

The Elephant in the Room: Quality and Guarantees

As with any professional service, the quality of executive coaching in London varies wildly. Unfortunately, the coaching industry has its share of individuals who, lacking substantial professional experience or robust qualifications, offer coaching as a fallback.

Whilst such coaches might be adept at asking ‘insightful’ questions, truly useful executive coaching goes far beyond reflective dialogue. It requires a deep understanding of the corporate world, the pressures faced by senior leaders and the elements needed for success. It demands the coach’s ability to offer practical, actionable, results-driven solutions.

When exploring ‘how much does executive coaching cost in London’, it is essential to check what guarantees the coach offers. A confident, talented and results-driven coach will stand behind their services. For example, ask:

  • What happens if I’m not happy with a coaching session?
  • What is your policy if I sign up for a package but decide after the first session that it’s not the right fit? Do I still have to pay for the remaining sessions?
  • What happens if I am not achieving the results I want to?

It is common for coaching to be offered as a package, in order to allow enough time to make effective inroads. However, many coaches will ask you to commit to a package without including a clear escape clause – if you start the package and feel it is not working for you after the first session ot two, you could find yourself left out of pocket for an ineffective experience.

A reputable coach, on the other hand, will offer transparency and a refund if the partnership isn’t working, demonstrating their confidence in their ability to deliver and their commitment to providing an excellent service to clients.

Remember the adage: ‘You get what you pay for’. High-end executive coaching is an investment – if you invest in a highly qualified and extremely experienced professional, you lower your risk and significantly raise your likelihood of a substantial return on investment.

How Much Does Executive Coaching Cost in London?

Which Factors Affect How Much Does Executive Coaching Cost in London?

Here are the most significant factors affecting how much does executive coaching cost in London:

Qualifications and Expertise:

With no legal requirement for accreditation the coaching market is broad – even amongst the accredited coaches, most only have one coaching accreditation and little else in the way of relevant qualifications or credentials. Executive coaches with multiple accreditations and qualifications, and graduate and post-graduate qualifications in relevant and transferrable areas such as corporate law and psychology command the higher fees.

Experience: 

Coaches with a track record of delivering significant results for executives and top-tier companies typically charge more. These executive coaches are not just offering support; they are offering strategic transformations based on years of real results. At this level you would expect a coach to be highly experienced across multiple industries, markets and sectors, with extensive knowledge and authority.

Quality of Service: 

Most coaches offer standard support, using techniques such as questioning, self-reflection and goal setting. Top-tier coaches go much further, supplying new ideas, lateral thinking, creative solutions and novel opportunities. Expect to pay more for tangible action-points, proven strategies and measurable outcomes.

Seeking Disproportionate Returns: The ‘No-Brainer’ Investment

Ultimately, when considering how much does executive coaching cost in London, your goal should be to achieve a disproportionately large benefit for your investment. Think of it like this: an incremental difference in price can lead to an exponential difference in results.

Consider the example of a client of ours who, within just one coaching session, implemented a strategy that saved them a significant amount of time, leading to a substantial increase in profits. The relatively small investment in that hour of coaching yielded a return of millions. Whilst of course the returns possible in each case are highly individual and cannot be guaranteed, this illustrates the point about disproportionate benefits.

Whilst a £250 per hour coach might seem like a more affordable option, if their impact is minimal that £250 is essentially wasted. However, investing £350, £400 or even £500 per hour in a highly advanced coach, especially one who offers guarantees, significantly increases your chances of achieving transformative, exponential results whilst minimising your risk. The difference of £100 or £150 per hour is negligible when compared to the potential uplift in your effectiveness, trajectory and financial success.

It’s akin to choosing between a high street lawyer for a basic legal matter versus a top London lawyer for a complex, critical case. For foundational needs, the simpler, budget option suffices. But when the stakes are high and the potential impact on your future is immense, you need the best. The results you achieve are highly dependent upon who you engage with.

Therefore, when you ask ‘how much does executive coaching cost in London’, reframe the question. Instead, ask: ‘Which investment will give me the best chance of achieving exceptional results, with a coach who stands behind their work?’

In the world of executive coaching, like with many other high-value services, the true cost is not just the hourly rate but the value – or lack thereof – that you receive in return. Choose wisely.


Explore whether executive coaching is useful for you in our article ‘Is Executive Coaching a Good Investment?’ 

For more insights about how to choose executive coaching that improves performance and results, read our article ‘Best Executive Coaching Services’.

To discover what the highest levels of executive coaching can provide, see our article ‘Advanced Executive Coaching’.


Achieve the Extraordinary: Mary Taylor & Associates

Executive coaching can be a powerful investment that unlocks your full potential. It can transform your professional life and propel you towards outstanding results.

At Mary Taylor & Associates, we combine over 20 years of top-tier experience with a highly personalised approach.

Mary Taylor has significant expertise in guiding CEOs and senior executives through complex, critical challenges and turning them into successful, impactful outcomes. She brings a distinctive edge to executive coaching through her combined background as a corporate lawyer, organisational psychologist and certified coach and consultant. With over 20 years of experience she has worked closely with senior executives across diverse industries, supporting them in navigating challenges, driving performance and succeeding through complexity and change.

Every coaching session is carefully tailored to your unique goals, delivering actionable insights that create lasting transformation. We stand firmly behind our work with a full client satisfaction guarantee.

If you are ready for executive coaching that goes beyond the theory and drives real, tangible business outcomes, we’re ready to support you.

BOOK A FREE CONSULTATION

Mary is an accredited coach, qualified corporate lawyer and qualified psychologist.

She also has 20+years coaching, consultancy and management expertise.

For more information please contact us:

Call +44 (0) 207 205 23 31 and select the international office

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