There are many ways to increase your customer base – below are a few ‘quick fire’ suggestions through which potential customers can be reached.
To stand out from the crowd a unique and engaging approach is always necessary regardless of the marketing medium utilised. One simple example illustrates this well.
In a very popular tourist area already saturated with private tour companies, a young entrepreneur wanted to break into the market. He was passionate about the beauty of his home region and preserving its delicate ecosystem and wanted to convey this to others to help protect the area and enable locals to continue to live and work there.
However, he couldn’t compete with the marketing budgets and tech capabilities of the big, long-established firms – he couldn’t even provide a single customer testimonial.
The entrepreneur started spending his days picking up rubbish left lying around by tourists. As he did this day after day the business and hotel owners became curious and started chatting to him as he did his route. Gradually the impact of his work became evident – great reviews about the pristine beaches, clean towns and facilities started rolling in and businesses saw their customers increase.
Business and hotel owners tried to pay him, but he refused. He just told them about his dream of operating his own tour company and asked that if they had enquiries about tours from clients that they consider referring them to him.
Within 12 months he became the most successful tour company in the area. Within 3 years he had become the most successful tour company in five surrounding areas as well. His companies continued to fund not just rubbish collection but also many other ‘clean up’ initiatives as well, preserving the ecosystems, enabling locals to continue to live and work in their home areas and providing tourists with experiences of a lifetime.
| Networking | Advertising |
| Lead in Partners | Door knocking |
| Joint Ventures | Phone calls |
| Previous Customers | Flyers |
| Incentives | Direct Mail |
| Website | Buy Lists |
| Social Media | Branding |
| Blogs | Media |
| Webinars | Trade Shows |
| Google Ads | Memberships |
| Podcasts | Events |
| YouTube | Public Speaking |
| Traffic Hacking | Seminars |
| Newsjacking | Books |
| Referrals | Clubs/Associations |
The information provided here is not investment, tax or financial advice. You should consult with a licensed professional for advice concerning your specific situation.
